Case Study


EDF Energy’s Zingy character has brought its cheerful personality to a challenging sector for a while now, in keeping with EDF’s “Feel Good Energy” proposition. Zingy merchandise is proving very popular with EDF’s own employees, just as it most surely will with it’s loyal customers.

In a cost-obsessed category, Zingy merchandise provides a branded point of difference for EDF while helping to convey energy efficient messages.

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