Case Study

Kelly Brook

“Kelly Brook at New Look” was one of the UK’s first celebrity endorsed by a major UK retailer. We conceived the idea for the collection, brought the parties together and then designed and executed the ranges. But that’s not all we did; we also followed up on the fine detail to give the collection a point of difference both with the design and the fit. Kelly’s hourglass figure helped New Look to attract tens of thousands of new customers away from their competitors. In the celebrity obsessed country we live in, where stars fall in and out of favour like in a soap opera, Kelly’s collection at new Look lasted for an amazing 9 years.