Case Study

Launching W10

W10 is a range of stylish, competitively priced and environmentally friendly drinkware - but with a twist! It is drinkware packed with innovation that you will want to own and includes both desk cups and travel cups. The range includes both desk cups and travel cups, and some that are suitable for both, also introducing the World’s First Stainless Steel Double Walled Collapsible Cup (Patent Pending). Following years of producing coffee related merchandise for High Street brands and Corporates and with the momentum growing to rid our waters of single use plastics, which we are passionate about, we decided it was time to use our other passions for design and development to create our own brand.   VISIT W10 WEBSITE
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    Case Study

    Conker

    Conker is the silliest elf in Lapland and he needs your small folk's help to pass his elf training and earn his golden bell. As Christmas approaches Conker needs a boy or girl to 'teach him all that they know, like counting and drawing or even to sew'. The gift set includes:
    • High quality embroidered Conker soft toy
    • Opening wooden elf door modelled on the Magical Forest's doorwary into Lapland and a beautiful Lapland scene to go behind the door
    • 24 page "Conker the Silly Elf" story book written by Alison and Mike Battle, the founders of LaplandUK
    • Instruction guide for 'Big Folk'
    • ...and the all important golden bell for you to tie onto conkers hat when you feel he deserves it
    Box dimensions: 35cm x 28cm x 12cm.
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      Case Study

      Jerseyknit wear

      It has been said that a man always looks his best in jeans and a t-shirt, and that everything else is a game (one we all love to play). So on that note, shall we get serious about our tees? A garment that started off as strictly underwear, developed into work wear and is now a definitive wardrobe essential, you would be hard pushed to find a man who has never owned a t-shirt. This 100 plus year-old basic is also the only piece of clothing that can be worn for any occasion, from under a shirt with a suit, to the gym, to the beach and even to bed.
      They are true commodities: we buy them in bulk, often from the same brand, and we don’t really think about them until they need replacing.

      But are we really making the most out of our basic t-shirts? So be adventurous and add a graphic to the jersey staple piece, and bring it to life…

      We have produced high quality t-shirts for many brands including Historic Palaces, JD Sports and Bloodhound.
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        Case Study

        Royal Airforce & Red Arrows

        Jogroup acquired a licence directly with the MoD and launched this Best of British brand which retailed on-line, at air shows and at selected outlets across the UK. A contribution from sales went towards the upkeep of the free RAF museums at Hendon and Cosford, which help preserve our national heritage.

        We designed, developed and sold apparel and accessory collections for men, women and children.

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          Case Study

          Make a wish

          Jogroup in association with the Make a Wish Foundation is here to help you reduce your company’s paper cup usage and also give you the opportunity to help grant terminally ill children their magical wishes. Ask us how.

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            Case Study

            LesFurets.com

            The French have a different sense of humour to us Brits. The main insurance comparison site in France is called Les Furets, so when they needed their mascot developed into a plush toy, who better to come to than JoGroup.

            If you can speak French, please take a look at the adverts they are very good.

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              Case Study

              Kelly Brook

              “Kelly Brook at New Look” was one of the UK’s first celebrity endorsed by a major UK retailer. We conceived the idea for the collection, brought the parties together and then designed and executed the ranges. But that’s not all we did; we also followed up on the fine detail to give the collection a point of difference both with the design and the fit. Kelly’s hourglass figure helped New Look to attract tens of thousands of new customers away from their competitors. In the celebrity obsessed country we live in, where stars fall in and out of favour like in a soap opera, Kelly’s collection at new Look lasted for an amazing 9 years.
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                Case Study

                Jogroup Meerkat case study


              • In 2009, insurance aggregators were the most hated and mistrusted advertisers on TV.

              • By 2013, Comparethemarket was one of the top 10 most trusted brands in the UK, despite not even having a product of their own to sell.

              • The toy scheme moved CtM from the no. 4 car insurance provider to no. 1 in the UK

              • The toy scheme created CtM's pet insurance category and they now have 80% of the category in the UK

              • As a result of the toy programme, CtM is now the no. 1 insurance aggregator across ALL categories

              • Back in 2006, Comparethemarket.com was a small player in what was the 'car insurance comparison' category at the time. This is a category where market share is king. The bigger you are the more likely you are to survive. In a category where market share is determined by spend, CtM were fourth in a category of four.

                And everybody's facts and benefits were the same. By increasingly focusing on 'differentiating' claims in advertising, all the sites increasingly blended into one.

                CtM's only option was to do something different. In a context where the competition are perceived to be irritating and disliked, they worked out that if they could entertain and get people to like them, then they might just be able to stand out.

                And so, Aleksandr Orlov was born. A loveable but complez character who was desperately frustrated by the confusion between Comparethemarket.com and Comparethemeerkat.com

                As a result, the love people grew to have for Aleksandr had an outstanding impact on the fortunes of the brand

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                  Case Study

                  EDF ENERGY

                  EDF Energy’s Zingy character has brought its cheerful personality to a challenging sector for a while now, in keeping with EDF’s “Feel Good Energy” proposition. Zingy merchandise is proving very popular with EDF’s own employees, just as it most surely will with it’s loyal customers.

                  In a cost-obsessed category, Zingy merchandise provides a branded point of difference for EDF while helping to convey energy efficient messages.

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                    Case Study

                    The Disney Store

                    As one of its main children’s wear apparel and accessory suppliers, we have designed, sourced, produced and distributed worldwide millions of highly complex, unique and attractively embellished products for them; whilst always adhering to their highest safety requirements.
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