Jogroup acquired a licence directly with the MoD and launched this Best of British brand which retailed on-line, at air shows and at selected outlets across the UK. A contribution from sales went towards the upkeep of the free RAF museums at Hendon and Cosford, which help preserve our national heritage.
We designed, developed and sold apparel and accessory collections for men, women and children.
Jogroup in association with the Make a Wish Foundation is here to help you reduce your company’s paper cup usage and also give you the opportunity to help grant terminally ill children their magical wishes. Ask us how.
The French have a different sense of humour to us Brits. The main insurance comparison site in France is called Les Furets, so when they needed their mascot developed into a plush toy, who better to come to than JoGroup.
If you can speak French, please take a look at the adverts they are very good.
Back in 2006, Comparethemarket.com was a small player in what was the 'car insurance comparison' category at the time. This is a category where market share is king. The bigger you are the more likely you are to survive. In a category where market share is determined by spend, CtM were fourth in a category of four.
And everybody's facts and benefits were the same. By increasingly focusing on 'differentiating' claims in advertising, all the sites increasingly blended into one.
CtM's only option was to do something different. In a context where the competition are perceived to be irritating and disliked, they worked out that if they could entertain and get people to like them, then they might just be able to stand out.
And so, Aleksandr Orlov was born. A loveable but complez character who was desperately frustrated by the confusion between Comparethemarket.com and Comparethemeerkat.com
As a result, the love people grew to have for Aleksandr had an outstanding impact on the fortunes of the brand
EDF Energy’s Zingy character has brought its cheerful personality to a challenging sector for a while now, in keeping with EDF’s “Feel Good Energy” proposition. Zingy merchandise is proving very popular with EDF’s own employees, just as it most surely will with it’s loyal customers.
In a cost-obsessed category, Zingy merchandise provides a branded point of difference for EDF while helping to convey energy efficient messages.
