Case Study

Compare the Market

The Compare the Market ad campaign is arguably one of the most famous of its generation. The Meerkats have become cult characters – despite representing a product category that is inherently low-interest. So wouldn’t a free toy of the popular characters prove the perfect purchase incentive? We are responsible for the manufacturing and development of the toys; accreditation/ethical compliance, ongoing quality control, delivery logistics – fundamentally ensuring that the famous meerkats make it safely from Russia (well, China actually) to reach their adoring public!
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